Miller Halloween
- ClientMiller
- DeliverablesPromosite
Goal
To develop campaign in digital for the Miller beer brand to coincide with the celebration of Halloween.
Idea
We staged “abduction and burial alive” of a certain celebrity — girl named Marika — who is popular with the audience of the brand. After that we involved people in a fascinating digital quest with a tips.
Solution
- Interactive site with a mystical video quest
- You need to solve the 5 tips and build a secret word out of them to type it on the cryptex
- 150 of the most quick-witted and fast participants were invited to a Miller Halloween private party by rescued Marika
Promosite
Case Study
Make it Real