Pure Line
- ClientPure line
- DeliverablesCampaign, Strategy, SMM, Support, Production
Goal
Develop a campaign strategy for the launch of a new product line "Perfect Skin"
Idea
For the "Perfect Skin" line, a bright packaging was developed, on which a unicorn was depicted. It was he who became the face of the advertising campaign, which helped to increase the loyalty of the brand's young audience.
Video case
Key visual
Landing page
Game
To engage the audience, we launched an online game on the company's website, the results of which could win a smartphone.
OLV
Email
To increase engagement the brand's audience was segmented by interests. For each group we have developed a mailing list, in which we told in more detail about all the products of the "Perfect Skin" line.
Make it Real