Countrywide advertising campaign promoting AlfaStrakhovanie mobile app as part of the “Service of the Future in the Present” branding strategy.

Tell about the innovative services inside the app through the “ordinary magic” of Zach King, a famous American viner and video blogger. Initiate a social media vine battle between the version of the video that is broadcast on Russian TV and the one from the guru of video editing, who offered his special vision of AlfaStrakhovanie’s advantages.