AlfaStrakhovanie X Zach King
  • Client
    Alfastrakhovanie
  • Deliverables
    TVC
  • Date
    2017
  • Platforms
    TV
Goal
Countrywide advertising campaign promoting AlfaStrakhovanie mobile app as part of the “Service of the Future in the Present” branding strategy.
Idea
Tell about the innovative services inside the app through the “ordinary magic” of Zach King, a famous American viner and video blogger. Initiate a social media vine battle between the version of the video that is broadcast on Russian TV and the one from the guru of video editing, who offered his special vision of AlfaStrakhovanie’s advantages.
Make it Real
Add brief