Chivas Extra Life
  • Client
    Pernod Ricard
  • Deliverables
    Design, Development
  • Date
    2016
  • Platforms
    Web, Mobile
Goal
Support the launch of the new Chivas Regal Extra whisky with a digital campaign. Drive attention to the fact that Chivas Regal Extra has a unique taste due to aging in sherry barrels.
Idea
We have created a project that unveils the secret of Chivas Extra’s taste and acquaints the audience with the places where they can find the new product. The participants could express their idea of what “extra” means by sharing the quotes of extraordinary people. Besides, they got a chance to be among the first ones who tried Chivas Regal Extra themselves.
Results
Shares
11213
OTS
3431178
Average visit duration
2:42:42
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