William Lawson's
  • Client
    BMG
  • Deliverables
    Trade
  • Date
    2016
Goal
Take advantage of the football agenda and look at this sport through the eyes of a bold and informal brand. Reflect the position of a brand that represents itself as “unceremonious whisky with a fair price”.
Idea
We created an original packaging for football season to support the most popular brand of whisky among Russian football fans. The assembled package looks like a bag, but when disassembled it turns into a football goal.
Key visual
POSm
Make it Real
Add brief