Service of the future
- ClientAlfastrakhovanie
- DeliverablesCreative campaign
- Platforms360
Goal
Create an image of a modern and progressive high-tech company that offers reliable solutions for a safe future.
Idea
We decided to use current agenda of political elections in Russia and US. We offered customers an opportunity to vote for their secure future.
Characters
Each service is personified by a character we created. The appearance of each superhero symbolizes a particular insurance area
Site
We presented each service of an insurance company as a candidate that can be chosen on the website. Which superhero would you choose?
Outdoor advertising
Huge 100m animated banner that looks like a cool movie poster.
Make it Real