Polaroid
  • Client
    Polaroid
  • Deliverables
    Creative, SMM, Production
  • Date
    2017
Goal
Work out a large scale digital campaign to support the return of Polaroid sunglasses to the Russian market.
Idea
To create a gorgeous Lookbook with popular opinion leaders and offer people an opportunity to join it in social networks. Give them a chance to win ultrafashionable sunglasses from the collection of 2017 and to appear in a video together with OL's
Mobile
Pavel Mikus
Regina Todorenko
Maria Way
Artem Korolev
Results
TOTAL VIEWS
2001321
KPI DONE
400%%
Make it Real
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