Mossport Umbrella Brand
  • Client
    Moscow Department of Sports
  • Deliverables
    Key Visual, Branding
To create a system of umbrella logos for Moscow sports academies, emphasizing their belonging to the parent brand — Moscow Sport.
A comprehensive solution for all Moscow sports academies in the form of a color coding system and concise pictograms. The color coding shows the general direction (summer, winter and water sports), while the pictograms show the specific profile of the academy. Complex schools and academies are marked with the corporate color of Moscow Sports. The Moscow Sport logo serves as the basis for each of the emblems, demonstrating continuity and belonging to the parent brand.
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