TITLE
GOAL
IDEA
SOLUTION
CASE STUDY
Promosite
Miller Halloween
GOAL
To develop campaign in digital for the Miller beer brand to coincide with the celebration of Halloween.
IDEA
We staged “abduction and burial alive” of a certain celebrity — girl named Marika — who is popular with the audience of the brand. After that we involved people in a fascinating digital quest with a tips.
SOLUTION
explore
PROMOSITE
- Interactive site with a mystical video quest
- You need to solve the 5 tips and build a secret word out of them to type it on the cryptex
- 150 of the most quick-witted and fast participants were invited to a Miller Halloween private party by rescued Marika
SOLUTION
CASE STUDY
Your message
Please, tell us
Please, write the
Wrong
Please, write the
upload file