TITLE
GOAL
SOLUTION
LOGO
BRANDING
Branding
Moscow International Financial Center
GOAL
Create a brand concept and identity for the Moscow International Financial Center.
SOLUTION
The predominance of vertical lines of the logo adds a dynamic and associated with growth, and powerful, but concise decision to conclude the logo into a square shape gives stability and solidity. The outline of the logo resembles the letter M, while in the counter form we see the skyscrapers standing against the sky and easily recognizable element of the Kremlin wall.



BRANDING
STREETBOARD
IPAD
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