TITLE
GOAL
IDEA
SOLUTION
STANDARD-BOTTLE
STANDARD-BOTTLE BACK
PACK
BOX
PACK
BOX
Branding
FAT BOY
GOAL
The task was to develop the naming and visual identity for a new blended Scotch whisky.
IDEA
The concept was to provide the brand positioning with the spirit of freedom, brutality, audacity, thirst for discovery, and to embody these qualities in the name, consonant with the name of the legendary models of "Harley-Davidson" motorcycles.
SOLUTION
The answer was not to offer a template decision for Scottish brands of whiskey in the label, but to make it with a craft, "westernized" handwritten calligraphy, instantly releasing a bottle on a shelf among competitors.
 
 
Your message
Please, tell us
Please, write the
Wrong
Please, write the
upload file