TITLE
GOAL
IDEA
SOLUTION
CASE STUDY
Creative campaign
Deni Useless Advices
GOAL
To support launch of new Deni 3 Active washing powder in digital in original and bright way.
IDEA
To beat tiresome cliche of “helpful advices about laundry”, that sound in every washing powder advertising in Russia, and bring the benefits of the product through the witty and fun “Useless advices” from the memorable characters.
SOLUTION
We opened site with witty and fun “Useless advices” from the memorable characters to deliver the benefits of the product through this original filter.
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INFOGRAPHIC
ONLINE GAME
We have created a game in which the user needs to pass useless advice of our heroes through the ears to earn points.
CASE STUDY
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