TITLE
GOAL
IDEA
SOLUTION
KEY VISUAL
DIGITAL BOARDS
AVIA
AUTO
MEDICINE
SITE
PRESS
Integrated campaign
Choose the service of the future!
GOAL
To strengthen the positions of AlfaStrahovanie in the field of progress and innovation with a new advertizing campaign.
IDEA
To use a hot newsbreak of autumn 2016 – election in Russia and the USA – and to offer the brand audience to vote for the future, but not for the political candidates.
SOLUTION
The national promo during which people could choose the corresponding innovational service of the insurance company and vote for a hero who is an ambassador of this service, and have a chance to win a car of the future — Tesla 3.
AVIA
MEDICINE
SITE





PRESS
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