TITLE
GOAL
IDEA
SITE
SITE
Digital
Chivas Extra Life
GOAL
To work out a digital campaign for a new whiskey Chivas Regal Extra with a unique taste due to its maturation in sherry barrels.
IDEA
The project which allows the participants to discover the secret of a unique taste of Chivas Extra, to know about the places where it is represented, to share their own understanding of the word «extra», using the quotes of extraordinary people, and to have a chance to taste this unique whiskey among the first.
 
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