TITLE
GOAL
IDEA
CAMPAIGN
AUTO
AVIA
HUMAN RESOURCES
FINANCE
Integrated campaign
Future service in the present
GOAL
To develop an advertising campaign to support the new Alfa Insurance communication platform 'Future service in the present'.
IDEA
Future may be really cloudless,
but still you will be needing insurance.
CAMPAIGN
The integrated advertising campaign on a national scale telling about the life of people in the near future through the lens of technologies and insurance service innovation. During campaign each person can be involved in this communication to use one of the 4 newest Alfa Insurance 'future services' launched in 2014.
AUTO
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BILLBOARD (TEASER)
BILLBOARD (REVEAL)
SITE
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AVIA
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TEASER
REVEAL
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HUMAN RESOURCES
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MAGAZINE
MAGAZINE
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FINANCE
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SITE
SITE
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