Project/

Portfolio

Sony Nex

Client: Sony

Launch: 13.10.2010

Link

01: Within the bounds of the campaign it was required to work out the idea which could inform easily the users about all the benefits of the whole cameras line Sony NEX: momentary lenses replacement, usability, the quality of reflex camera in compact case, the ability to record HD-video, improved productivity and enhanced functions of image processing.

Industry:

Electronics

Entertainment

Lifestyle

Technologies:

Javascript

XHTML/CSS

PHP

Flash

02: How we did it

We created a full-fledged website – compact and “sensible” – the same as the camera Sony NEX.
The basic benefits are briefly represented in the simple animated form allowing the users to learn quickly all the functions. The experts’ opinions are represented in the separate inlay as test-reviews of the well-known photographers and top-bloggers: during a week they were testing the cameras in different conditions and giving the users the advice how to take good pictures.
The contest among the users where the judges are well-known photo artists.Each week one of the photographers was appointed as a curator, and a new theme was offered to the users: it was required to fulfill the photo work in stated style. The winners got the new cameras Sony NEX.