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Nex Year 2011

Client: Sony

Launch: 21.12.2010

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01: On New Year’s Eve we undertook the task to attract the audience’s attention to the new cameras Sony NEX. It was necessary to remind of the product by an interesting campaign and virus activity, and also to give Sony NEX as the best gift for the New Year.

Industry:

Electronics

Entertainment

Lifestyle

Technologies:

Javascript

XHTML/CSS

PHP

Flash

Screenshots

02: How we did it

We thought that Sony NEX really should be the best gift for the New Year. And the main thing is that we worked out a mechanicswhere everybody could give such a beautiful gift to his/her friend without any efforts. To give NEX, now one can just vote! We created a promosite filled up with gift boxes. In every box there is a gift from Sony. But what was there nobody knew until the very New Year. To receive the gift it was necessary to choose one of the boxes and to become the firstwho collects 2011 votes of friends.