Project/

Portfolio

Miller Tonight

Client: Miller

Launch: ??.??.????

Link

01: The brand Miller required long-term strategy of presence in the network which will let him become the real nightsetter and create in audience mind the clear connection between the bright metropolis club life and the brand.

Industry:

Beverage

Technologies:

Python/Django

Javascript

XHTML/CSS

02: How we did it

We worked out the strategy of the long-term presence of the brand in digital-space and created the portal http://millertonight.com.
Here for the first time in runet the club sphere was regarded as the single space, uniting stars, newsmakers and ordinary people. Having run the first social network for the active and creative young people, we united around the brand all who loves night club life and who can become the potential consumer of Miller.