Project/

Portfolio

Miller Halloween

Client: Miller

Launch: 12.10.2010

Link

01: On Halloween we were asked to work out a simple and a clear but with virus potential idea for Miller beer. This idea must create in consumers mind the clear association of Halloween with the brand.

Industry:

Beverage

Technologies:

Python/Django

Javascript

XHTML/CSS

Flash

Screenshots

02: How we did it

To single out Miller among the competitors using the trite subject “pumpkins+witches+vampires” year in year out for Halloween, we decided to involve the brand audience in virus campaign on the website, having offered them to take part in mystical quest with the celebrity acting the leading part. For this purpose we created exciting “the other world” video-story.
Two weeks before the Halloween the well-known anchorwoman Marica was abducted and buried alive in coffin somewhere. The participants should rescue the star with the help of tips. The participants who have activated all five words hidden in the tips were invited to the private party Miller Halloween.