Project/

How we did it

Yum! Restaurants International finally launched KFC brand on Russian market and it was decided to increase awareness of the brand by huge gifting campaign on national level.
"100 000 sandwiches for KFC's friends" - this is an interesting integrated campaign we made together with KFC to establish a direct connection between restaurant and it's friends and informing the target audience about KFC launching in Russia.
Mechanics for this promo was very simple: "If you join KFC group on Facebook and Vkontakte, you get a sandwich for free".

As a result, over 130 000 people has join brand groups on social networks during only two weeks. And 100 000 sandwiches have been given to KFC's friends.
All the creative materials and technical environment for this promo was prepared by our agency.